Hi, I’m Katy

From wanting to share my creative projects with the world to launching a business. I envisioned a design studio that will help others to step up their game.

Unboxing Experience

As a passionate Packaging Designer, I decided to implement the unboxing concept to present my work in a way that builds intrigue and excitement for the viewer. Instead of a traditional flat portfolio or website, an unboxing-inspired portfolio transforms the reveal of my pieces into an immersive and memorable experience for my audience.

Why Kiwi?

I didn’t want to go with the conventional (ordinary) names for my brand because that’s just not unique, and that’s when I came up with the concept of Blue Kiwi - a rare match (in a good way) with a lot of personality.

The Kiwi fruit is a fitting metaphor for the spirit of dynamic creativity - bold, multidimensional, and always ready to reveal new layers of flavor and possibility. Its dynamic interplay of colors and textures mirrors the principles of good design - where different elements are combined in harmonious and imaginative ways inspiring innovative solutions.