Beauty Frame
This concept incorporates the square element of the brand with two blue linear squares that represent the Day & Night moisturizers also acting as protection barriers for the skin.
The moisturizer texture is reflected in the background of the KV and the base of the display. The hero products are placed in a splash shaped base to create a sensation of softness and purity.
The visual and display speaks to the brand’s philosophy which is simplicity and the thin linear squares show elegance.
Digital Display Proposal
We could reproduce a short loop video in a full HD LCD panel screen for both the visual and display panels to make it less static. The background of the display area could be cream in constant motion to create a sensation of softness. This is a more innovative idea than the standard display structure and will enhance the concept.
Natural Beauty
Product Story
This concept speaks to the products’ natural properties and the story of it being formulated with thermal spring water. It shows the brand’s main icon as a 3D object in nature with our hero products front and center.
The sky transitions from day to night to capture the dual benefits of the two products.
The products are inset in the base of the display which is a continuation of the ground surface in the KV.
