NOREXPRESS is a Northern Chinese restaurant brand in Panama. I was initially tasked to design the brand’s Logo, but this continued into a full Visual Identity exploration including packaging design, product styling and photography, and more.
This logo is a playful design based on the restaurant’s main dishes. Although the client was happy with my initial design, I later evolved the logo to make it cleaner and more stylized, and then adapted the typography to be more ownable.
I made the monotone version of the logo the Master Logo to make it cleaner and easier for printing and expanded the brand’s visual identity with a range of dumpling and ingredient illustrations.
Alongside the brand’s Visual Identity and Packaging, I also planned the brand’s product photography and spent several days in the restaurant working with the chefs to style and photograph all of their dishes.
Mini Steamer and Chopstick Holders
Limited Edition for Giveaways
I had the idea of doing something different for restaurant openings. Branded chopsticks felt too familiar and so I had the idea of these ceramic dumpling chopstick rests-in-keeping with the VI.
These holders would go inside a mini bamboo steamer with an elegantly engraved logo, serving a unique packaging for when they are delivered to the customers.
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