At first, I designed a typography logo with the full company name "UPSWEAT", which I later shortened it to just the initials "UP", and added an icon in the shape of a drop to replace the word "SWEAT", creating a more catchy identity.
The sweat icon has two sharp neon-inspired iterations to evoke an energetic aesthetic, and the contrasting colors add vibrancy and dynamism to the logo.
UPSWEAT is a brand dedicated to empower humans and encourage Women of diverse backgrounds, but with a shared confidence in both their physical and inner strength, into a more active life. I want to make the world, but especially our Female Community, to fall in love with fitness.
Sweat Series Campaign
I created the Sweat Series Campaign to celebrate the "not so pretty" side of women pushing their limits and breaking a serious sweat, and to show that true progress often involves getting a little messy and uncomfortable along the way.
Rather than showcasing polished fitness imagery, the campaign embraces the raw, unfiltered experience of women fully committed to their fitness journeys. This campaign aims to inspire women to embrace the process, not just the end result.
I experimented using the sweat icon in different positioning and layouts, adapting it to a variety of scenarios; within quotes and flyers to evoke the energy behind the message.
Sweat Mat
Our exercise mat is a revolutionary fitness accessory that incorporates an innovative design with a hidden logo. As you start your workout and begin to sweat, the logo gradually appears on the mat's surface. This unique feature not only adds a stylish element to your fitness routine but also serves as a subtle reminder to push yourself and reach new heights in your training.
Sweat Connects Community
I built this brand around the vision of bringing top-notch Fitness Apps with explosive exercise plans, tons of fun events to connect with others, and of course, comfortable, sexy and stylish apparel for the ladies.
The Sweat Connects Community promotes social bonding through exercising together, and for that I created a special logo by uniting two sweat icons in an interlocking position that represents the connection of our people.
