VENA is a brand of restorative skincare products. I designed the Brand’s Visual Identity and packaging for their range of products – including a special gift box based on the brand’s Logo.
Vena means veins in Spanish. The skin’s wellness comes from deep within and Vena’s products are designed to penetrate the many layers of the skin deep down to the root of all issues – to help soothe, regenerate and refresh the outer surface so the skin can glow.
I wanted to combine the concept of veins, roots and layers into a clean and elegant design. The font is simple and contemporary and seamlessly merges with the layers and vein elements. I chose 4 main colors to make up the Master Logo, each of which represent the different types of skin Vena’s products are designed for.
Face Mask Collection
Facemasks are a key part of a woman’s beauty routine. For Vena’s facemask, I proposed they created a facemask course with which someone can purchase 30 facemasks at once. To make them distinct, my idea was to package them rolled up and presented in an elegantly designed box in the shape of the brand’s logo.
